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Application of Gamsons Theory Social movements have formed in order to bring about changes in society that are perceived to be needed by a group of people. Although a multitude of movements have been formed, not all have been successful. William Gamson has studied various social movements and has come up with two measures of success for these organizations. The first focuses on whether other power holders came to accept the group as a valid representative of legitimate interests. The second measure focuses on whether the group gained new advantages for its constituents and beneficiaries and accomplished goals.1 By using this definition, as well as GamsonÂ’s theory on what tactics ensures a movementÂ’s success, this paper will evaluate several movements.
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