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Advertising and Memory: A Review of the Literature, with Discussion Much research has been done on the subject of advertising, specifically with regard to how various factors affect recall of advertisements. This is a review of literature on a broad range of these factors. Diao & Sundar (2004) researched how pop-up windows and animation impact the orienting response. Chebat, Laroche, Badura & Filiatrault (1995) studied three affective factors that impact memory, i.e. identification, attractiveness, and fear.
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