|
American Express and the Improvement of Marketing Strategies. Until quite recently, American Express (AMEX) faced little competition of importance due to a marked shortage of firms that could offer guaranteed financial services in numerous locations across the world. However, the revolution in communications presented by cyber-technology has forced a move away from this assumption of old to do with near monopoly on the part of American Express. Businesses and individual consumers now have little difficulty performing various financial tasks of their own accord, employing the Internet, or one or another of dozens of financial service firms that have joined the field in the last decade or so. Later-pages of this paper emphasize ideas presented in Tapscott's The Digital Economy which pertain to the lack of predictability that is presented by the new economy and its affiliations to both cyber-technology and globalization. (1996) In good measure, the opinion presented here is related to the possibility that the world economy and inherent business practices may not be as revolutionized as contemporary phenomena might suggest. 21 pgs. Bibliography lists 10 sources.
|